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About Us


Who is ProFISHiency™?

ProFISHiency is a creative new brand of adult fishing tackle that will be launched at retail beginning Spring 2018.  This brand offers anglers superior quality and performance for a fraction of the cost of its competitors.  “Quality under $50” is our motto.  The ProFISHiency™ product line is impressively distinguishable yet incredibly affordable.


ProFISHiency™ is a subsidiary of Anything Possible Brands. Anything Possible Brands is a leading supplier of innovative fishing tackle with products spanning from rods, reels, and combos--to fishing lures, apparel and accessories.  Our brands and licenses target a wide group of anglers from children to teens, young adults to elderly and recreational anglers to avid anglers.  We offer our customers innovation, quality and unmatched customer service.